Financial forecasts are cool for short term, but if you want to build a sustainable business you need good design.

I would urge you to consider the fact that if you are going to save money, save elsewhere because saving money on how you look, how your customers feel, and how your brand is interpreted is a sure race to the bottom.

Communities are your superpowers. When you have a strong and tightly knit circle, you won't need to spread yourself thin trying to win over everyone in the world. You just need to conquer the hearts of a few.

Make it a habit to do your research, test your ideas and products, have transparent conversations, and just do whatever it takes to harness as much raw data as possible. Only then make decisions based on that. Leave preferences, wants, and nice-to-haves to become a cherry on top of a well-researched delicious pie.

Showcasing the impact, a real-world human interaction, can have on your business.

It is likely that you are sabotaging your own successful thoughts or a quick guide on bringing ideas to life.

What happens when they call? Do you experience excitement, fear, or anxiety upon seeing a specific name appear while you're receiving a call? Do you answer eagerly, or do you hastily divert them to voicemail? These micro interactions serve as excellent indicators of the nature of your relationship with the caller and whether it's worth maintaining.

How frequently do you leave someone on "read" without responding? How long does it take you to reply to someone? These are all valuable metrics, gut feelings, manifesting themselves in real life.

Brands now operate in an entirely different manner. The operational environment within which a company functions has become far more complex involving a multitude of interactions among professionals hailing from diverse fields and specialized areas.

Early on in their journey, a good designer must master one crucial skill—the art of critique. The act of receiving criticism has taught me not to take things personally. Critique is not an assault on your being; it's an objective evaluation of the work or idea presented. It's a healthy conversation that delves into the feasibility and potential ideas.

Your business enables you to fulfill the needs within the community your brand creates, while your brand allows you to connect with more people whose needs your business can solve. By growing both simultaneously, you can achieve your business objectives. While these concepts can function independently, the most successful companies have a dedicated following and recognition around their brand.

In essence, promoting inclusion is just as crucial as promoting diversity. Inclusive meetings are an essential aspect of this, demonstrating that you care about both inclusion and diversity in the workplace.

AI is not something to be feared but embraced as a way to enhance what we already do. By implementing AI in the right way, businesses can stay ahead of the curve and gain a competitive advantage in the future. Don’t make it out to be a supervillain quite yet. Use responsibly, educate yourself on what it truly is but do not be afraid.