Giving voice to global
initiatives

United Nations

  • Client

    The U.N.

  • Website

    https://peacekeeping.un.org

  • Scope

    Branding
    Web Design
    Web Components UI Design
    Infographics
    Art Direction

The United Nations is an international organization founded in 1945. It is currently made up of 193 Member States. The mission and work of the United Nations are guided by the purposes and principles contained in its founding Charter. Peacekeeping by the United Nations is a role held by the Department of Peace Operations as “a unique and dynamic instrument developed by the organization as a way to help countries torn by conflict to create the conditions for lasting peace”. It is distinguished from peacebuilding, peacemaking, and peace enforcement although the United Nations does acknowledge that all activities are “mutually reinforcing” and that overlap between them is frequent in practice.
Prior to joining BeCurious, our Art Director, Vlad was directly involved with the UN. Bringing him onboard helped us land these contracts and as of today, BeCurious Studio is an approved design partner for over 20 divisions of the United Nations. Here is just a small segment of the work we have done collectively with the U.N.

Peacekeeping
at a glance

Every project needs a guide, a styleguide that is. So naturally that was a startingzpoint for us. Utilizing pre-existing styles we have expanded and nurtured the design system further, specifically for the peacekeeping efforts. The styles has helped us unify the messaging efforts of the peacekeeping initiatives. From typography to color palettes and logotype, we helped shape the way this sector is currently operating.

110K

UN Peacekeeping currently has over 110,000 field personnel including military, police and civilians.

$7.3B

UNP eacekeeping budget at $7.3 billion accounts for less than 0.5% of global military expenditures.

120

Over 120 countries contribute troops, police and civilian personnel to UN Peacekeeping.

14

There are currently 14 active UN peacekeeping missions across 4 continents.

That is a significant number of engagements that rely on clear messaging and informative platforms.

Visual
Engagement

As with any large, global infrastructures UN has a lot of moving pieces within its’ ecosystem. The task was to create as many promotional, interactive and visually impactful elements to amplify their message to the worldwide audience. That should not only raise awareness but harness action.