American resource for
automotive info


  • Client

    PMX Agency & Edmunds

  • Website

  • Scope

    Research & Analysis
    User Experience
    UI Design Inc. (stylized as Edmunds) is an American online resource for automotive information. The company is headquartered in Santa Monica, California, and maintains an office in downtown Detroit, Michigan. Edmunds is privately held, with the Steinlauf family holding a majority stake.

The Web site includes prices for new and used vehicles, dealer and inventory listings, a database of national and regional incentives and rebates, vehicle test drive reviews, and tips and advice on all aspects of car purchases and ownership. provides data through its “True Market Value” pricing tools, which launched in 2000. The True Market Value New Vehicle Calculator displays the estimated average price consumers are paying when buying new vehicles. The True Market Value Used Vehicle Appraiser estimates the actual transaction prices for used vehicles bought and sold by dealers and private parties.

We were responsible for creating a mobile “Quick Quotes” tool as well as redesigning some of the key pages to engage viewership retention as well as drive the affiliate ad space engagement up.
As well as, betterment of the overall visitor’s experience.

Quotes tool
the redesign

Quotes tool
the redesign

Relevant Work