American resource for
automotive info

Edmunds

  • Client

    PMX Agency & Edmunds

  • Website

    https://www.edmunds.com

  • Scope

    Strategy
    Research & Analysis
    User Experience
    Wireframing
    UI Design

Edmunds.com Inc. (stylized as Edmunds) is an American online resource for automotive information. The company is headquartered in Santa Monica, California, and maintains an office in downtown Detroit, Michigan. Edmunds is privately held, with the Steinlauf family holding a majority stake.

The Edmunds.com Web site includes prices for new and used vehicles, dealer and inventory listings, a database of national and regional incentives and rebates, vehicle test drive reviews, and tips and advice on all aspects of car purchases and ownership. Edmunds.com provides data through its “True Market Value” pricing tools, which launched in 2000. The Edmunds.com True Market Value New Vehicle Calculator displays the estimated average price consumers are paying when buying new vehicles. The Edmunds.com True Market Value Used Vehicle Appraiser estimates the actual transaction prices for used vehicles bought and sold by dealers and private parties.

We were responsible for creating a mobile “Quick Quotes” tool as well as redesigning some of the key pages to engage viewership retention as well as drive the affiliate ad space engagement up.
As well as, betterment of the overall visitor’s experience.

Quotes tool
before
the redesign

Quotes tool
after
the redesign

Relevant Work