About the Project
Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services. I was approached by True[X] Media to help them produce Interactive Digital Ads for the launch of the Surface 2 and Windows 10.
Role
UX & UI Design, Ad Space
Agency
True [X]
Process
- Discovering the project, understanding the core values, problem it is addressing and what does a successful end result of a product looks like.
- Identifying stakeholders and each of their goals and needs
- Learning product’s features
- Learning marketing strategy and identifying where this effort fits in
- Creating mock ups utilizing brand’s styleguide and marketing efforts
- Gathering feedback from stakeholders
- Finalizing the design elements
- Handoff to production
