Lincoln MKZ

Digital Ad Space Design, UI & UX for Lincoln MKZ

About the Project

Lincoln, is a luxury vehicle brand of the American manufacturer Ford Motor Company. Marketed among the top luxury brands in the United States. I was approached by True[X] Media to help them produce Interactive Digital Ads for the launch of the 2016 campaign, to go along side the commercial, featuring Matthew McConaughey.

Role

UX & UI Design, Ad Space

Agency

True [X]

Process

  • Discovering the project, understanding the core values, problem it is addressing and what does a successful end result of a product looks like.
  • Identifying stakeholders and each of their goals and needs
  • Learning product’s features
  • Learning marketing strategy and identifying where this effort fits in
  • Creating mock ups utilizing brand’s styleguide and marketing efforts
  • Gathering feedback from stakeholders
  • Finalizing the design elements
  • Handoff to production

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