About the Project
Lincoln, is a luxury vehicle brand of the American manufacturer Ford Motor Company. Marketed among the top luxury brands in the United States. I was approached by True[X] Media to help them produce Interactive Digital Ads for the launch of the 2016 campaign, to go along side the commercial, featuring Matthew McConaughey.
UX & UI Design, Ad Space
- Discovering the project, understanding the core values, problem it is addressing and what does a successful end result of a product looks like.
- Identifying stakeholders and each of their goals and needs
- Learning product’s features
- Learning marketing strategy and identifying where this effort fits in
- Creating mock ups utilizing brand’s styleguide and marketing efforts
- Gathering feedback from stakeholders
- Finalizing the design elements
- Handoff to production