About the Project
With over 1M+ users and half a million followers Edmunds is a trusted name in the automotive industry, when it comes to purchasing a vehicle. I was tasked to redesign their user experience strategies to increase content engagement, ad views, ad clicks and update their brand new look and feel without disrupting the current flow, framework and SEO.
UX Strategy, UI Design, Competitive Research, Ad Conversions Research
- Discovering the project, understanding the core values, problem it is addressing and what does a successful end result of a product looks like.
- Doing competitive research and marketing strategy analysis
- Create wireframes for client iterations
- Updating UI with the new discoveries
- Client testing and feedback
- Refine, adjust, trim and perfect the designs
- Handoff to the development team