Bloomberg LP

Financial News & Stock Market Reports Mobile App

About the Project

Bloomberg L.P. is a privately held financial, software, data, and media company. Their native iOS & Android app is a comprehensive and customizable access to global business and finance news, market data, and portfolio tracking tools from the world’s most trusted source. I was working directly from Bloomberg HQ, in NYC, on strategy, UX & UI redesign for their mobile products.

Role

Strategy, UX & UI Design, User Flow, Testing

Agency

Blue Label Labs

Process

  • Discovering the project, understanding the core values, problem it is addressing and what does a successful end result of a product looks like.
  • Identifying stakeholders and each of their goals and needs
  • Identifying users persona and their pain points
  • Evaluating client’s current digital environment and brand styleguides
  • Identifying the differential factors in each product within digital space
  • Unifying the design and experience in mobile sector
  • Proposing UX strategy based on quick tests and analytical research
  • Updating the designs based on tests and usability
  • Updating the design language and styleguide with new elements
  • Testing the complete design results
  • Handoff to the development team

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