Being a part of the startup and design culture, you often come across the term "Think Big." However, like many overused buzzwords, it tends to lose its significance over time. Surprisingly, this notion has resonated with me and frequently occupies my thoughts, prompting me to ponder its profound depths. What truly lies beneath the surface of thinking big? How can I cultivate this mindset? Am I thinking small? Do we all possess a shared understanding of what it means to think big? What if my current thinking falls short of the grand scale required? How big is big? How small is small really?

Early on in their journey, a good designer must master one crucial skill—the art of critique. The act of receiving criticism has taught me not to take things personally. Critique is not an assault on your being; it's an objective evaluation of the work or idea presented. It's a healthy conversation that delves into the feasibility and potential ideas.

The perpetual chase for the new, hot, and popular is symptomatic of a disease created by technological advances. The general advancement of technology and the constant modernization of our world have resulted in an abundance of things: new cars, new TV shows, new articles being pumped out every second, new videos, new clothes, and new everything around us, all produced at lightning speeds to satisfy our doom-scrolling personalities.

“Life is made up of little moments that don't seem that important at the time, but in retrospect they're what get you to where you are.” - Penelope Ward. There are many variations of this quote. But this is not about some life altering inspirations. This is about product design. Particularly product design from a marketing lens. To be even more granular, how smallest of tweaks end up creating the biggest of moments. The butterfly effect of design.

Startups offer ambitious individuals a chance to contribute to building something from scratch and be part of an exciting process and amazing, glorious future. This relentless emphasis on personal success, coupled with high expectations and a fast-paced work culture, can create a negative perception around taking breaks or seeking support, leading to unhealthy mental habits.

Your business enables you to fulfill the needs within the community your brand creates, while your brand allows you to connect with more people whose needs your business can solve. By growing both simultaneously, you can achieve your business objectives. While these concepts can function independently, the most successful companies have a dedicated following and recognition around their brand.

In essence, promoting inclusion is just as crucial as promoting diversity. Inclusive meetings are an essential aspect of this, demonstrating that you care about both inclusion and diversity in the workplace.

AI is not something to be feared but embraced as a way to enhance what we already do. By implementing AI in the right way, businesses can stay ahead of the curve and gain a competitive advantage in the future. Don’t make it out to be a supervillain quite yet. Use responsibly, educate yourself on what it truly is but do not be afraid.

At its core, company culture is the beating heart of any organization. It defines the way we work, communicate, collaborate and has a profound impact on our overall productivity, job satisfaction, and ultimately, our success.

Creating a product that resonates with customers is an incredibly challenging task for product designers. However, with the right strategy and approach, it is possible to succeed. In this article, we will break down the essential steps you need to take to ensure that the product you are developing wins the hearts and minds of your audience.

Cross-cultural design is a complex and challenging field that requires a deep understanding of different cultural backgrounds and user preferences. Be aware of the products you design and cultures you include.

Creating social impact in your business can be a win-win situation for both your business and society. By incorporating a social mission into your business strategy, implementing sustainable practices, partnering with socially responsible organizations, supporting social causes, fostering diversity and inclusion, engaging in socially responsible marketing, and measuring and communicating your social impact, you can create a more significant impact on society while also improving your brand reputation.

In today's fast-paced world, it's easy to feel lost and unfulfilled. However, designing a happier and more fulfilling life is possible with the right mindset, tools, and strategies. I would like to share some of the actionable tips and strategies that have helped me and may be able to help you create a life that brings you joy, fulfillment, and meaning.

Enhancing your team's creativity is vital to the success of your business. By creating a positive work environment, providing opportunities for learning, encouraging diversity of thought, providing flexibility, and fostering creativity through challenges, you can inspire your team to generate innovative ideas and solutions.

Closing the gender gap requires a collaborative effort from individuals, organizations, and governments. By breaking stereotypes, implementing gender-neutral policies, and supporting women's entrepreneurship and education, we can create a world where everyone has an equal chance to succeed. Let's work together to bridge the gender gap and create a fairer and more prosperous world for all.

By embracing diversity and inclusion, businesses can attract the cream of the crop when it comes to talent. And when you've got the best people working for you, you're gonna perform better. It's just science, baby. But it's not just about making bank, you know? DEI is good for society too. It can help bring people together and reduce discrimination, making the world a more peaceful and healthy place to live. Plus, when everyone has a chance to shine, it can drive economic growth and innovation.

Sustainable web design is essential for every business that wants to reduce its environmental impact and attract eco-conscious consumers. By standardizing these web design practices, businesses can create a visually appealing and functional website while reducing their carbon footprint. To achieve such web design practices we have to be conscious of the choices we are making, even if it means, at times bigger cost.

We play a critical role in creating a workplace that supports employee mental health. By implementing strategies to promote work-life balance, foster a sense of community, encourage healthy habits, and offer mental health support, founders can help prevent stress and burnout among their employees. Organizations that prioritize employee mental health are more likely to have a healthy and productive workforce, which can lead to improved business outcomes.

Investors may believe that they are being fair and impartial, but studies show that unconscious bias can lead to unintended discrimination. This is particularly true when it comes to race and gender. Despite increasing awareness of these issues, minority-owned businesses are still at a disadvantage.

Innovation is the process of developing and implementing new ideas, products, or services that create value for customers and drive business growth. It involves taking a fresh approach to solving problems, identifying new opportunities, and thinking outside the box to come up with new and better ways of doing things.